In this decade, the most trending and important field is digital marketing. There are lots of people are interested to start their digital marketing career. In this article, I am going to share how to start a digital marketing career in 2020.
Digital marketing mainly a results-oriented marketing trend. So, almost 70% above business owners like this. Even a small business has more demand for digital marketing today.
Another beauty of digital marketing is cost-effectiveness. Besides that, you can target the proper audience using various digital marketing channels.
According to a statistical report, almost 99% of business needs digital marketing to promote and proceed. So, you can easily understand how career in digital marketing is important in 2020!
Digital marketing career is more secure today in comparison with. Even more than 50% of people are trying to establish their career in digital marketing at this time. So, according to some professionals, the online marketing career is a good choice in mainly 2020 and later.
Why Digital Marketing Career is Important
A digital marketing career is based on many steps. Before discussing the steps, you have to know a simple fact about a digital marketing career. A digital marketing career has a wide range of demands. So, to excel in a digital marketing career, you have to be dedicated.
Let’s come to the steps important for a digital marketing career. Try to follow the steps to start your digital marketing career.
Facts about Career in Digital Marketing
Before discussing facts about a career in digital marketing, you have to know the following things.
Start knowing What is Digital Marketing to Build your Digital Marketing Career
When you have a plan to build a digital marketing career, you have to know the term digital marketing first. According to Wikipedia, digital marketing is a marketing method based on digital technologies like computers, Mobile Phones, and other digital platforms.
According to others, digital marketing is a digital channel-based marketing technique. Whatever the definition is, digital marketing is mainly depending on these two things.
- Internet-based platforms
- PC and Smartphones or Mobile Phones
When is the ideal time to Start Digital Marketing Career?
Digital marketing career is wider, so the scope is always. There is no age requirement to start a digital marketing career. There are some professionals who say that 10+2 is the minimum age to start a digital marketing career. However, according to me, anyone from any age can start a digital marketing career.
As per a recent scenario, I’ve seen lots of people left their jobs and start digital marketing today. So, there is no hard and fast rule of age and qualification. But if a candidate starts digital marketing just after his college degree or just 10+2, he can have an opportunity if he needs digital marketing jobs. However, to start freelancing, there is no bar in qualification.
Who can Start a Career in Digital Marketing?
Already in the above paragraph, I’ve discussed that everybody can start a digital marketing career. However, more specifically, I’d rather say anybody from any background who is interested to do something online. Remember, your interest is the key here. There is no specific rule for any specific background to start your online career.
What are the Scopes in the Career in Digital Marketing?
A digital marketing career has lots of wide ranges. There are lots of opportunities is waiting here in this industry. Digital marketing is almost the only industry which gives you an opportunity to earn active and passive earning at the same time.
Now I shall come to you about the active earning. The active earning comes from either from digital marketing job (maybe salaried or freelancing). The passive earning comes from the fields listed below. Here are some popular platforms available.
- Affiliate Marketing
- Digital Tools
Now, let’s see the active earning scopes.
When we are trying to establish our careers, we primarily focus on jobs. In digital marketing, there are no alternatives. Now, let’s see some famous digital marketing jobs in this era.
- Digital marketing executive
- Digital Marketing trainer
- Digital marketing manager
- Digital marketing strategist
- Web Developer
- App Developer
- SEO Executive
- Social Media Expert
- Content strategist
- UI/UX designer
- Content Marketing Manager
- Data Analyst
- Search Engine Specialist
- Email Marketing Specialist
- Inbound Marketing Manager
- Ecommerce Manager
- Digital Product Marketing and Sales
- Conversion Rate Optimizer
- And Others
How much will you earn from Digital Marketing?
Almost 89% of people are in search of it. As there is a scope to earn both active and passive earning altogether, so, you can earn huge. But as a beginner, you can earn nearly 25K/Month in average. After getting experience, you can earn huge. Thus, to earn a handsome amount, you have to stick to this industry to build an ideal digital marketing career.
I have some examples from you. A successful blogger can earn more than 1lakh per month. You can also earn evermore if you are dedicated to this field.
The earning is entirely depending on three things:
- Capacity of adaptation
What you need to learn to set up Career in Digital Marketing
A digital marketing career has two major things. The first one is learning and the second one is implementation.
Now the question is what will you learn? To establish your digital marketing career you have to learn the following things.
- Keyword Research (in-depth)
- Search Engine Optimisation or SEO
- Social Media Optimisation or SMO
- Search Engine Marketing or SEM
- Social Media Marketing or SMM
- Email Marketing
- Website Analytics
- Content Marketing
- Affiliate Marketing
If a candidate wants to excel in his digital marketing career, he has to know these apart from the above.
- Website Design (at least WordPress)
- Content Creation (various types)
- Typical Analytical skill (Business)
- In-depth ORM and CTR management
My final thoughts
It is obviously true that a career in digital marketing has more scope in 2020 and later. So, if anybody likes to establish their digital marketing career mainly in 2020, you’ll have a great opportunity ahead. Apart from it, the career growth in digital marketing is very competitive too. Every day lots of people have started their journey to build a digital marketing career, so if you want to focus your digital marketing career seriously, you have to maintain three things. The first one is learning habits, the second one is dedication and the last one is smart work.